To give an idea, market in this case is not the place where we go to buy supplies, in this case the market of the Miami ISP is the final objective of the internet service providers, the customer, in other words, the people who wants get an access to the internet, these people will be the market. For the specific case of the Miami ISP I can see three different markets in Miami, and below I will try to explain each one.

a. The first market that I can see is the business market, keep the business connected is a need that many business have, and Miami ISP understand this situation and provides the business with services and internet access according each needs of the business, for example with a high speed internet, with connections like satellite internet access that provides a business the speed necessary, offer lower cost, and Miami ISP create benefits for business, for example for small business the internet create a competitive marketplace giving the opportunity of growth, the opportunity for potential clients grows with internet access in the business and the opportunity of globalization, many business wants that everybody know about it giving a global window for the business. And for these reasons I think that the business market in Miami is a great opportunity for Miami ISP to increase customers.

b. The second market that I can see is the residential market, is not a secret that everyone that have a computer at home in Miami wants an internet access, Miami ISP also have different services like email account and installation, and different connections like cable connection or wireless internet for this area, many people wants internet in home because is important, for example if you’re studying and you need investigate something, or if you have kids in school, or have friends or family in other country, the internet is the way to communicate with them, and other functions, but some people only wants internet in home just for fun, to see videos, news, music, sports or hobbies, and residential area in Miami is growing, so Miami ISP should improve the service and connections to serve in the best way at this market.

c. And the third market that I can see is the “new personal market”, why personal market? Basically because with technology advances in smart phones and tablets another mobile devices people wants to have a internet access in the specific device, and Miami ISP should be at the vanguard of this technology and provides to the consumer coverage of wireless internet everywhere, if costumer want be at beach with the cell phone posting on facebook, the Miami ISP should be sure that the people have appropriate connection and services, after all is the Miami ISP market, they should provide the best for the customers.